What a Hyvä project really costs in 2026
06.07.2026
What does it cost to develop a Hyvä project in 2026? Rough cost estimates for Hyvä Theme, Checkout, and Commerce builds across different store needs
TL;DR: A Hyvä project's cost is development time plus optional Checkout, Enterprise, Commerce. The theme itself is free and open source. A frontend-only Hyvä migration on Magento Open Source typically runs €36,000–€110,000. A full enterprise build with the Hyvä Commerce suite can reach €215,000–€360,000+ in the first year but that figure is the complex build, not the licence: Hyvä Commerce itself is only €3,000/yr. What actually moves the number is project complexity and deep customization. These are rough estimates for comparison, drawn from our own experiance, not fixed quotes.
If you already run a Magento store, you know what Magento costs. Hyvä is the part that's less clear and the part agencies use to promise shorter development time and a lower bill. This guide breaks down the Hyvä project cost in 2026, the product prices, what drives the development effort, and the common scenarios mapped to the kind of store you actually run.
What a Hyvä project actually costs
A Hyvä project cost in 2026 breaks into four buckets:
- Hyvä product licences — the optional commercial add-ons (Checkout, Enterprise, Commerce, UI), priced per the table below.
- Development effort — the real cost. This is the work of rebuilding your storefront on Hyvä: templates, components, extension compatibility, QA, deployment.
- Ongoing support — maintenance, updates, and any annual subscriptions on the products you license.
- Hosting — only a new cost if you're building a new store. If you already run Magento, hosting doesn't change when you move to Hyvä (more on this below). For most merchants, development is by far the largest number.
Hyvä product prices in 2026
Hyva has fully trasparent pricing.
| Product | Price | What it is |
|---|---|---|
| Hyvä Theme | Free | The core open-source frontend. No licence fee since Nov 2025. |
| Hyvä UI | €250 one-off / store | Pre-built component library that speeds up the build. |
| Hyvä Checkout | €1,000 one-time | Replaces Magento's default checkout. Includes year 1 of support; €250/yr after. |
| Hyvä Commerce | €3,000 / year (or €15,000 for 5 years) | The all-in-one for Magento Open Source / Mage-OS: bundles Theme, Checkout, and UI, plus the Hyvä CMS (live preview), image editor, automatic WebP/AVIF media optimization, and a customizable admin dashboard. Not a B2B product. |
| Hyvä Enterprise | €7,500 first year, then €5,000 / year (or €27,500 for 5 years) | The all-in-one for Adobe Commerce: includes the full Hyvä suite (everything in Commerce) plus support for Adobe Commerce's enterprise capabilities — B2B Suite, Live Search, Product Recommendations, Loyalty, Gift Cards, and Hyvä Edge. |
Which Hyvä products do you actually need? The licensing paths
Hyvä keeps it simple: the all-in-one you choose is decided by your platform. On Magento Open Source or Mage-OS, that's Hyvä Commerce. On Adobe Commerce, that's Hyvä Enterprise — which bundles the full Hyvä suite and the support for Adobe's enterprise capabilities (B2B Suite, Live Search, Product Recommendations, Loyalty, Gift Cards). You don't stack the two.
You don't have to buy an all-in-one, though. You can also license individual products — the free Theme, Hyvä UI (€250), and Hyvä Checkout (€1,000) — on either platform. If all you want on Adobe Commerce is, say, the faster Hyvä Checkout, you can buy just Hyvä Checkout rather than the whole Enterprise package.
| Your platform and goal | Hyvä licensing | Platform licence |
|---|---|---|
| Open Source + free Theme only | €0 | €0 |
| Open Source + individual products (Theme free, UI €250, Checkout €1,000) | pick per product | €0 |
| Open Source + Hyvä Commerce (all-in-one) | €3,000/yr | €0 |
| Adobe Commerce + individual products (Theme free, UI €250, Checkout €1,000) | pick per product | Adobe Commerce fee |
| Adobe Commerce + Hyvä Enterprise (all-in-one + enterprise capabilities) | €7,500 first yr, then €5,000/yr | Adobe Commerce fee |
Already own a Hyvä licence and moving up to Commerce or Enterprise? There's cashback
If you already own a paid Hyvä Theme, Checkout, or Commerce licence and you're moving up to Hyvä Commerce or Hyvä Enterprise, there's a nice bonus: you can trade those licences in. Hyvä's cashback program credits your earlier spend against the new licence — for example, €1,000 for a paid Theme licence and €1,000 for a Checkout licence, plus €250 for each prepaid Checkout support year left. It applies to the initial purchase only, not renewals, so it meaningfully reduces — and can even wipe out — your first-year cost of upgrading.
How Hyvä lowers your total cost of ownership
Extra bonus that you get with Hyvä is a lower total cost of ownership. It's lean architecture, built on Tailwind CSS and Alpine.js in place of Luma's Knockout, RequireJS, jQuery, and LESS stack, means less code to write, debug, and maintain over the store's whole life. In practice it shows up four ways:
- Faster implementation. Less front-end complexity means quicker builds and faster time-to-market.
- Lower maintenance. Lightweight, simpler code needs less ongoing debugging and technical support.
- Performance out of the box. Hyvä stores tend to pass Core Web Vitals without a separate optimization budget.
- Predictable licensing. Hyvä's model is a flat annual fee or one-time licence covering updates across unlimited domains and storeviews per installation — no variable cost tied to traffic or revenue.
Hyvä Theme vs Luma: around 30% less development time
In our experience, building a storefront on Hyvä takes roughly 30% less developer time than the equivalent Luma build. That tracks with the wider market: Hyvä reports agencies consistently seeing 30–50% faster development times across more than 7,455 live stores (June 2026). These fewer front-end hours is where the saving will appear in your invoice.
Hyvä Checkout: faster, safer checkout builds
Magento's default checkout is one of the most time-consuming parts of any build to customize without breaking something. Hyvä Checkout is built to cut that down with a simpler structure, fewer files, and far less JavaScript reduce both the implementation and the maintenance effort. Agencies report Hyvä builds cutting development time by up to half, and for the checkout specifically the saving comes from not having to fight Magento's default checkout architecture every time a change is needed.
Common scenarios
Hyvä cost questions are really store questions. The same migration that costs €30,000 for one merchant costs five times that for another, not because Hyvä is different, but because the stores are. Here are the common, real-world cases we see. Find the one that sounds like you, and browse our Hyvä portfolio for real builds.
The ranges below come from our Magento and Hyvä cost calculator (embedded further down). Treat them as rough estimates to compare against, not quotes: your real number will vary with your agency's hourly rate, their approach, and your project's complexity. This is honest pricing from our own experience, numbers to size the scope not a sales figure. The calculator lets you model your own configuration.
Already on Hyvä? Adding Checkout or Commerce is the light part
You've already migrated to the Hyvä theme. Now you want to add Hyvä Checkout, or add Hyvä Commerce for its CMS tooling. There's no theme migration here: it's installing and configuring the new product, styling it to match your store, and testing.
The calculator's build figures don't really apply to this case, since you're not rebuilding. Budget for the relevant licence plus a modest implementation: roughly €5,000–€40,000 in development depending on how much you customise the new checkout or enable across the Commerce suite.
Hyvä products: Hyvä Checkout (€1,000 one-time) and/or Hyvä Commerce (€3,000/yr).
Case 1 — The single-market retailer: "Our store works, it's just slow"
You sell in one country, from one store. Maybe it's homeware, or supplements, or a specialty brand with a loyal following. The backend does its job — orders flow, your warehouse and accounting are wired up, nobody is asking for new features. The problem is the storefront. It's heavy, it feels slow on a phone, and Core Web Vitals are red in Search Console. You don't want a replatform. You want the same store, fast.
This is the leanest kind of Hyvä project. Because the backend is untouched, there's no data migration and no integration work — the budget goes almost entirely into rebuilding the frontend on Hyvä. Keep the design close to your current store and lean on Hyvä's ready-made component patterns rather than bespoke work on every page, and this is the fastest, cheapest route.
Hyvä products: Hyvä Theme (free); Hyvä UI (€250) optional to speed up the build. Typical first-year range: ~€36,000–€80,000 — Magento Open Source · free theme · light-to-moderate customization · no integration changes.
- Development: €30,000–€60,000
- Support (optional): €6,000–€18,000 — some merchants take light support, or buy it only when they need it
- First-year total: ~€36,000–€80,000 This is you if: the pain is speed and UX, not functionality — and you want to keep everything behind the storefront exactly as it is.
Case 2 — The content-heavy B2B/B2C seller: "Marketing ships landing pages weekly, and our two audiences shop differently"
You already sell both B2B and B2C across several countries, and that side of the business works — your B2B customers see their negotiated, group-based pricing, your B2C shoppers see retail. What's holding you back is content and speed. Your marketing team lives in the storefront: new landing pages for campaigns and seasons, product storytelling, promotions — published in several languages and refreshed constantly. That content isn't decoration; it's how you rank in search and how you convert, so the team needs to ship it fast and keep it fast.
This is the case Hyvä Commerce is built for. Its Hyvä CMS with live preview lets marketers build and edit landing pages and see changes in real time — with drafts, version history, scheduling, and reusable components — instead of fighting Magento's default Page Builder or queuing a developer for every change. AI-assisted translations (via DeepL, OpenAI, or Gemini, or CSV import/export) localize that content per store view without duplicating pages — the difference between minutes and days when you run multiple markets. The built-in image editor crops and adjusts images right in the admin, and automatic WebP/AVIF conversion with responsive resizing keeps every new page fast — which protects both Core Web Vitals (your SEO) and conversion (your sales). A per-user admin dashboard lets the team compare performance across storefronts at a glance.
Hyvä Commerce includes Hyvä Checkout, so both audiences get a fast, modern checkout — your B2B customers keep their negotiated pricing through to payment, your B2C shoppers get the shortest path to buy. Hyvä Checkout's lean structure makes that straightforward to tailor.
The cost here isn't the licence — it's the build: the Hyvä frontend, the reusable content components your marketers will live in, the multi-language setup, and the checkout work. Your existing B2B pricing model carries over; you're not rebuilding it.
Hyvä products: Hyvä Commerce (€3,000/yr) — includes Hyvä Theme, Checkout, and UI, plus the CMS, image editor, media optimization, and admin dashboard. Typical first-year range: ~€110,000–€180,000 — Magento Open Source · Hyvä Commerce · reusable content components · multi-language setup · checkout tailoring.
- Hyvä Commerce licence: €3,000/yr
- Development: €90,000–€135,000 — frontend rebuild, content components, multi-language setup, checkout work
- Year 1 support: €18,000–€42,000
- First-year total: ~€110,000–€180,000 This is you if: your B2B/B2C model already works, but your marketing team needs to ship multilingual content fast — for SEO and sales — without a developer in the loop.
Case 3 — The international multistore: "We're moving to Hyvä and a new ERP at the same time"
You run stores across multiple countries and languages — different catalogues, currencies, tax rules, maybe different brands — and you're already on Adobe Commerce, using its B2B Suite for multi-market wholesale. You're not changing eCommerce platforms. But you're moving your storefront to Hyvä and, while the store is open anyway, migrating to a new ERP. So ERP and CRM integration — and the data mapping a new ERP brings — are real, substantial work, not a zero line.
Because you're on Adobe Commerce and rely on its B2B Suite (and maybe Live Search, Product Recommendations, Gift Cards, or Loyalty), your Hyvä licence is Hyvä Enterprise — the all-in-one that bundles the full Hyvä suite and support for those Adobe capabilities. It's €7,500 for the first year, then €5,000/yr, on top of the Adobe Commerce licence itself. There's no separate Commerce licence to add — Enterprise already includes it.
Hyvä products: Hyvä Enterprise (€7,500 first year, then €5,000/yr) — the full suite plus Adobe Commerce enterprise-capability support. Typical first-year range: ~€270,000–€360,000+ — Adobe Commerce · extensive customization · ERP/CRM migration and integration · premium support.
- Adobe Commerce licence (year 1): from €49,000 (scales with revenue)
- Hyvä Enterprise (year 1): €7,500
- Development: €170,000–€260,000 — the multi-market frontend plus the new-ERP migration and integration
- Year 1 support: €42,000
- First-year total: ~€270,000–€360,000+ This is you if: you're staying on Adobe Commerce for its B2B Suite, and you're modernising the frontend and the back office (a new ERP) in one move.
Case 4 — Building B2B on Open Source: "We need real wholesale features, without the Adobe licence"
You're moving into wholesale, or formalising a B2B side that's currently run on spreadsheets and manual quotes. Unlike the content-led upgrade in Case 2 — where the B2B model already works and just needs better tooling — here the B2B capability doesn't exist yet, and you need to build it: company accounts, purchase orders, quote and approval flows. You also don't have a specific reason you need Adobe Commerce.
Here's the honest trade-off. Those features — company accounts, purchase orders, negotiable quotes — are Adobe Commerce's native B2B Suite. Magento Open Source doesn't include them, and Hyvä Commerce won't add them: Hyvä Commerce is a performance and CMS layer, not a B2B product. So on Open Source you build that B2B logic yourself, with custom development or third-party B2B extensions, and that work sits in the development line. Hyvä Commerce (€3,000/yr) gives you the performance and CMS tooling on top. You skip the Adobe Commerce licence and the Hyvä Enterprise layer, but you invest in building the B2B functionality — it's a buy-versus-build decision, not a free lunch.
Hyvä products: Hyvä Commerce (€3,000/yr, performance/CMS) — no Adobe Commerce licence, no Enterprise. B2B features are custom-built or via extensions. Typical first-year range: ~€215,000–€305,000 — Magento Open Source · custom B2B build (accounts, POs, quotes) · extensive customization · moderate integrations · data migration · premium support.
- Hyvä licensing: €3,000/yr
- Development: €170,000–€260,000 — including the custom B2B functionality
- Year 1 support: €42,000
- First-year total: ~€215,000–€305,000 This is you if: you need to build wholesale features (accounts, POs, quotes) you don't have yet, and you'd rather build them on Open Source than rent Adobe Commerce's B2B Suite — pending an honest answer on whether Open Source can carry your requirements.
Adobe Commerce or Open Source? Buy the features or build them
Cases 3 and 4 expose the decision with the biggest cost lever in this guide — and it's a buy-versus-build choice, not a straight discount. On Adobe Commerce you license the advanced features (B2B Suite, Gift Cards, Loyalty) and they work out of the box, with Hyvä Enterprise for frontend support. On Open Source you don't pay the Adobe licence, but you build that functionality yourself.
- Adobe Commerce route: roughly €54,000/yr recurring (Adobe Commerce fee + €5,000 Hyvä Enterprise renewal; the first year is higher, with Enterprise at €7,500) — but the B2B Suite, Gift Cards, and Loyalty come included, not built.
- Open Source route: €3,000/yr recurring (Hyvä Commerce) — but the B2B logic is custom development, paid up front and maintained over time. So the roughly €51,000/yr you save on licensing isn't pure profit: some of it goes into building and maintaining the features Adobe gives you off the shelf. The right answer depends on how much of Adobe's advanced functionality you actually use. Lean heavily on the B2B Suite, Live Search, and Product Recommendations, and Adobe Commerce may well earn its licence. Need a narrower slice, and building on Open Source can be far cheaper over time. This is the platform-honest conversation worth having before a single line of code is written.
What drives a Hyvä project cost up or down
How much does a Hyvä migration cost?
A frontend-only Hyvä migration on Magento Open Source typically starts around €36,000 and scales with customization depth. A full enterprise build with the Hyvä Commerce suite, real data migration, and ERP/CRM integration runs into the low six figures — but that larger number reflects the complexity of the build, not Hyvä Commerce itself, which is €3,000/yr. The theme licence is free; the variable is development effort, driven by store complexity rather than by Hyvä.
The biggest cost drivers, in rough order of impact:
- Customization depth. Keeping Hyvä's default layout with light branding is the cheapest path. A fully bespoke design with custom page types and components is the most expensive.
- Extension compatibility. Each third-party Magento extension may need a Hyvä-compatible module or a rebuild of its frontend. Most popular extensions now ship Hyvä compatibility, but yours need checking.
- Checkout choice. Keeping the default, licensing Hyvä Checkout, or building something custom each carry different costs.
- B2B and multi-store. Customer groups, account features, multiple languages and storefronts all add scope.
- Data migration. Zero for a frontend-only migration on an existing store; substantial for a fresh build or a replatform.
- Platform. Adobe Commerce adds a licence fee and the Hyvä Enterprise requirement; Open Source does not.
- Magento version. Hyvä needs a reasonably current Magento (2.4.4 and later). On an older version, you may need a Magento upgrade before migrating.
Will you need a Magento upgrade first?
Hyvä runs on Magento 2.4.4 and later, on both Open Source and Adobe Commerce. If you're on an older Magento 2 release — or still on Magento 1 — you'll likely need a Magento upgrade before the Hyvä migration can begin. That cost is genuinely hard to predict up front: it depends on how customized your store is, how many modules need updating, and how much technical debt has accumulated. Also, you need at least PHP 8.1, Hyvä no longer supports PHP 7.4.
The costs that don't show up in the headline number
The honest part of any cost guide is the recurring spend. Beyond the build, budget for:
- Annual product subscriptions — Hyvä Enterprise (€5,000/yr after a €7,500 first year), Hyvä Commerce (€3,000/yr), or Hyvä Checkout support (€250/yr after year one).
- Maintenance and support — bug fixes, security patches, and Magento version upgrades. This is ongoing, not optional.
- Extension compatibility modules — usually small per-extension costs, occasionally a rebuild.
- Future Magento upgrades — Hyvä tracks Magento releases closely, but upgrades still need testing and deployment.
- Hosting (new stores only) — not included in the figures above. If you already run a Magento store, hosting doesn't change when you move to Hyvä — you're already paying it, and Hyvä's lighter pages can even reduce it. For a brand-new store, add hosting on top. It varies widely with traffic and architecture — from modest managed Magento hosting to enterprise cloud — so we've left it out rather than print a number that could be wildly off for your case. None of these are unique to Hyvä — they apply to any Magento store. But they belong in the year-one and year-two budget, not just the build quote.
What you actually get for the spend
Hyvä's value is performance, and performance is measurable. In our own Luma vs. Hyvä performance benchmark, a Luma storefront shipped around 0.9 MB per request and loaded in roughly 6.1 seconds; the Hyvä equivalent shipped around 0.15 MB and loaded in about 1.6 seconds. Independent field data from the HTTP Archive's Core Web Vitals technology report shows that around [XX]% of Hyvä-based stores pass Core Web Vitals — well above the figure for traditional Luma stores.
We've seen the same pattern in production. On a long-running Hyvä migration, moving off Luma cut the storefront from 200-plus JavaScript and CSS resources down to two files, and page weight from roughly 1.5 MB to around 0.2 MB — with a clear Core Web Vitals improvement across every storefront. Faster pages are the return on the development spend: better mobile experience, stronger SEO and AI-search visibility, and a lighter store that's cheaper to host and maintain. For the wider picture on speed, see our Magento performance optimization guide; for real builds, see Hyvä's case-study library and our own Hyvä portfolio.
Is a Hyvä migration worth it for your store?
A Hyvä migration pays off fastest when your storefront is the bottleneck — slow load times, poor Core Web Vitals, weak mobile conversion — and your backend is healthy. If you're already planning a replatform or a major redesign, folding in Hyvä is efficient because much of the frontend work happens anyway. If your store is performing well and a redesign isn't on the roadmap, there's no urgency — Hyvä will still be there whenever you're ready.
How Eltrino scopes a Hyvä project
Every store is different, which is why a fixed price up front is usually a fiction. We scope a Hyvä project from a short discovery audit: your current Magento version and theme, your extensions and which are Hyvä-compatible, your integrations, and the customization you actually need. From there we estimate by realistic developer hours, not a guess designed to win the deal. As a Hyvä Silver Partner, we've worked with Hyvä since its first release, so the estimate reflects what the work really takes.
FAQ
Possibly. Hyvä runs on Magento 2.4.4 and later. If you're on an older Magento 2 version, or still on Magento 1, you'll likely need a Magento upgrade first. Also, you need at least PHP 8.1, Hyvä no longer supports PHP 7.4. That cost is hard to predict, it depends on your customizations, the number of modules to update, and accumulated technical debt, so factor it in if you're running an outdated version and planning a Hyvä migration.
A frontend-only Hyvä migration on Magento Open Source typically starts around €36,000 and rises with customization depth. A full enterprise build with the Hyvä Commerce suite, data migration, and ERP/CRM integration reaches the low six figures — driven by the complexity of the build, not by Hyvä Commerce, which is €3,000/yr. The cost is development effort, driven by your store's complexity rather than by Hyvä itself.
It's decided by your platform. On Magento Open Source or Mage-OS, you use Hyvä Commerce (€3,000/yr). On Adobe Commerce, you use Hyvä Enterprise (€7,500 first year, then €5,000/yr), which already includes the full Hyvä suite plus support for Adobe's enterprise capabilities — so you don't buy Commerce separately. You can also skip the all-in-one entirely and license individual products (the free Theme, Hyvä UI at €250, Hyvä Checkout at €1,000) on either platform.
No. Hyvä Commerce is a performance and CMS layer — storefront and admin tooling to build and optimise — and works on both Magento Open Source and Adobe Commerce. It does not provide B2B functionality. On Adobe Commerce, frontend support for the native B2B Suite comes from Hyvä Enterprise; on Magento Open Source, B2B logic is custom-built or added via extensions.
Yes. You don't have to take the full Hyvä Enterprise package. Individual products — Hyvä Theme (free), Hyvä UI (€250), and Hyvä Checkout (€1,000) — can be licensed on Adobe Commerce on their own. If all you want is the faster checkout, buy just Hyvä Checkout. You'd choose Enterprise when you also want the CMS/admin tooling and support for Adobe's enterprise capabilities.
Yes. Hyvä's cashback program lets you trade a paid pre-November-2025 Theme licence and a Checkout licence against a new Hyvä Commerce licence — €1,000 each, plus €250 per remaining prepaid Checkout support year. The credit is capped at the €3,000 Commerce price and applies only to the initial purchase, so your first Commerce year can effectively be free.
Yes, in licemse cost, Hyvä Commerce on Open Source is €3,000 per year with no platform licence, versus around €54,500 per year on Adobe Commerce once you add the Adobe fee and Hyvä Enterprise plus Commerce. But it's a buy-versus-build choice: Open Source doesn't include Adobe's B2B Suite, so you'd build that functionality custom. Weigh the licensing saving against the development cost of the features Adobe includes off the shelf.
A frontend-only migration for a mid-market Magento store typically takes around 6–12 weeks, depending on the number of custom templates, third-party extensions, and checkout complexity. Stores with heavy customization or a full replatform run longer. The work is building a new Hyvä theme, not porting Luma code, so the timeline tracks design and component scope.
Conclusion
Your Hyvä cost in 2026 is development time plus a few optional licences — and what you pay tracks your store, not the platform. A single-market retailer fixing a slow storefront and an international group rebuilding on Adobe Commerce are solving very different problems at very different budgets. Before you compare agency quotes, get the scope right: the platform decision behind Cases 3 and 4 — buying Adobe's advanced features or building them on Open Source — can swing tens of thousands a year. Get a Hyvä migration estimate from our team — no pitch, just an honest scope.